Once you’ve picked your font, it’s equally important to stylize it. Use fonts like Cool Britannia, The Legend Font, Botanica, or Culinary Script. Handwritten fonts are for a much more creative, organic, or artistic logo.Fonts like Basic Sans Narrow, Texta Font, or Condell Bio will suit a more modern logo. Serif fonts are classic: we’re talking fonts like Isabel, Gaspo Slab, or Fnord Roman.The basics of font psychology are fairly simple: Then which are the best fonts for logos?Įven the most creative minds often need a nudge in the right direction when determining the best fonts for logos. Meanwhile, let’s look at which typefaces are optimal for branding yourself. These questions will help you get started on your search for the perfect font. Many movie fonts, for example, are so specialized that some sites or programs may automatically render it as a default font (or worse, a line of question marks). Will it display well on different software, or is it highly specialized? Answering these kinds of questions will help you determine the best fonts for logos regardless of the field you’re in.

There are several ways to measure the brand-appropriateness of a font you’re considering. This includes everything from how easy the audience finds the text to read to how deeply it connects with them and makes them aware of your services.įor example, serious-minded jobs like legal assistance or investment brokerage will not give an impression of expertise in a clunky or curlicued font. Make it your primary goal to select fonts that improve your accessibility in a way that fits your brand. Though companies today are asking themselves which are the best fonts for logos and have way more branding considerations than Gutenberg did in the 15 th century, his philosophy is a good one to adopt: He just wanted a legible, versatile typeface that would make everything he printed accessible to a book-starved Europe. When Gutenberg revolutionized the printing industry, he probably wasn’t thinking about what the shape of his letter stamps would say about him and his business. The best fonts for logos tell your story in a unique way. Font choice is so much deeper than just “This one looks cool.” You have to know what each typeface you use says about you and your brand, and if that’s the message you want to convey. Part of telling the right story is selecting the best fonts for logos or brands. This task is even harder if no one ever told you that you have to consider many factors when picking the best fonts for logos - not just whether your chosen typefaces look nice.įor your logo or brand to succeed, it must tell a consistent story of what you’re all about. Out of the thousands of fonts available online, how can you know which are the best fonts for logos? (Especially when many of them start looking the same after a while.)

Best microsoft word fonts for logos